Monday, August 15, 2011

Twitter and Facebook: Should you link them?

Hello my fellow social media gods and goddesses. Are you ready to explore, once again, this fascinating world of Social Media??? Well go grab your favorite beverage or perhaps a sweet treat or two and get ready for your next adventure.

Today we are going to explore the question should I link my Facebook and Twitter accounts??? There are some things you may want to consider before you make your choice and if you already have these accounts linked, you may want to rethink that choice.

You can link your Facebook so that the posts there will go to twitter and you can link it so that your twitter posts show up on Facebook. The most common reason people link the accounts is so that they only have to create posts for one account and it will be posted in both places. 

However, Twitter and Facebook are 2 different worlds. Chances are you have very few who are following you on both.  Your market on each is very different and as such your posts need to reflect the difference. Facebook is more conducive to having conversations than Twitter is and you want to be sure what you post there are about building relationships. Twitter on the other hand is like speed dating. You have a very short period of time to gets someone’s attention.  On Twitter you can post many more times during the day before you annoy somebody. Facebook is much more fickle when it comes to this. Those that use Facebook do not necessarily tolerate 10-20 posts in a day but Twitter users will. The lifespan of a tweet is very short compared to the life span of a Facebook post. 

The reasons for using Facebook and Twitter are very different. As Facebook allows for more characters in your posts it is better for sharing more of your perspective. Twitter is about sharing little sounds bites…little bits of information. So what works on Twitter will not necessarily work on Facebook and vice versa. The content you post on each should therefore be reflective of the differences between these 2 worlds. 

If you are considering linking these 2 accounts you may want to really think it through. Is it really worth it just to save time if you are not going to get the desired results? If you already have these 2 accounts linked, you just may want to rethink your choice. While linking them may seem at first blush a great option…chances are it is not going to be as effective as you think it might be.

If time is a issue then consider using something like Hootsuite which allows you to schedule posts on either or both accounts.

Until the next time…Happy posting!  

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