Monday, June 27, 2011
Social Media Marketing affords you the opportunity to express yourself and share your unique perspective. No matter what it is that you post, you, your personality and perspective shines through. You have the opportunity to express you through your marketing. Ask your self, what is my current social media marketing saying about me, my business, my product, my service?
You maybe reading and hearing of some technique or taking a free webinar that is offering all sorts of tips and ideas that you can be doing for your social media marketing. Have you ever really thought about whether what others may be suggesting is really good for your business??
You may hear that Twitter is great for offering a coupon...and you may hear what great results others are getting by doing this. So you create a coupon offer, place it on your website and tweet away..... you may get a lot of people looking at it or not....but no matter how many seem to have clicked through you do not get many or perhaps nobody at all using your coupon. In other words your measurable results were a far cry from what you heard you should be getting.... so you give up and say Twitter did nothing for you...Really??? If people do not know who you are or anything about your business then why would they use a coupon?
Now I am not saying don't use a coupon but I am saying do not expect the same results that larger and more nationally known companies are getting. You have build a name, a reputation so that when you do present an offer, people will already know who you are. People also have to be looking for what it is you offer and it is also possible that for whatever reason, not enough people were in need of your offer at the time you presented it.
Another scenario that sometimes occurs is that you do have a successful coupon offer and got very encouraged by the results. So several months later you present the same offer but the results were not the same. Less if any at all took advantage of your coupon. So once again you become discouraged.
Social Media is fickle...and you have to find what works for you. Do not try to do everything all at once. A solid social media campaign involves building a following first. Your content needs to be fresh and engaging and not just promotional. A, what is called, "call to action" can be included. A "call to action" is a way of directing or asking your followers to do something. You want to educate, promote, ask, engage so that your content is always fresh.
To keep all this real, you want to stay true to your business, your ethics and your vision. You want to put "you" into your content. Keeping it real will get you noticed more than a splashy offer and keep your followers engaged so that they keep coming back.
I hope you enjoyed your journey into this fast paced and ever changing world of social media.
Where would you like to journey to next?