Greetings my
fellow social media gods and goddess…. Are you ready for another adventure into
the world of social media??? So grab
your bags and hop on board the social media express as we explore the land of
time and social media.
The one thing
I hear most often is “I do not have time” in reference to using social media to
market ones business. I use to think the same thing until I understood the
power of using social media. So lets’ explore a different approach to this
topic.
Many blogs have
posts on the subject that share with you short cuts and resources that will
help you post and monitor your social media resources. However, that is not the
issue when one thinks they do not have the time to use social media. The real
issue is not seeing the value, the power, the effectiveness of social media
marketing and therefore not wanting to take the time to use these resources.
We all know
we make time for what we perceive as important to us. We make time to network,
to follow up on leads and referrals, to follow up with current clients/customers
and all the other things we do to gain and keep clients/customers. Why, because
we feel these things are effective. They are business practices that gain
results. The same can be said for social media marketing when it is added into
your normal routine of doing business.
Social Media
is about building relationships and inviting conversations. If you have a
facebook business page you now notice the insights now track your”reach” and
people “talking about” your page. This is to show you the impact your posts are
having. Why, because it is all about relationships and conversations. When approaching
using social media this is the mindset needed.
How important
is it to you to keep your current clients engaged? How important is it to you
to inform and educate your current and potential clients? It is not possible to
personally do this through phone calls and emails. It is possible to have a
greater reach, a greater impact through social media.
Here is an
example of how this can work for you. Say you are networking, you meet a
potential client and you schedule a meeting. In that meeting you both talk
about what you both offer and how you can help each other. So after the meeting
what do you do? How do you keep in contact with them? How do you foster that
relationship? This is where social media can help you. You can friend them,
follow them, link with them and they can do likewise. You can comment on their
posts and they can do likewise. You can further the relationship through
staying connected through social media.
Another way
social media can work for you is, say that you have a great promotion that you
know your customers would love? How do you let them know about it? Do you
personally call each and every one of them? Do you place a coupon in the local
paper? Social media will allow you to have a greater reach in getting known so
that your promotion has a greater impact. Why? Because you current customers
have the opportunity to share your promotion with their friends easily and
quickly by one click a button.
Are you beginning
to see how Social Media can work for you and how easily it is to make time for
using this powerful resource?
If you have a
success story you would like to share please feel free to leave a comment about
how social media marketing has improved your business.
So my fellow
gods and goddess until our next adventure….Happy Posting!
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