Greetings fellow social media gods and goddesses. Are you ready for yet another adventure as we explore the World of Facebook? Today’s tour takes us to the important Land of Interaction. This is a wild and truly unexplored land. Like so many adventurers before us, this is where you get to carve out your own path…charting your own waters so to speak.
Facebook is designed with communication in mind. This is where you get to apply your conversational skills. Ahh the art of conversation! The most important factor here is listening. When someone is speaking are you just hearing them or are you listening to them? The same idea can be applied to facebook. Just hearing someone is when you scroll through your feeds, casually liking everything you see or commenting with posts that do not invite further conversation. You are just hearing when you share someone else’s video, picture, event or link without adding your own comment. When you do those things you are just going through the motions because someone told you should be doing those things.
When you are really listening then you can add value to the conversation. Even if you only have time to use the “like” button, then only “like” those posts you really do like. People do place value on this and take it to mean you really do like it. If you just go through and like everything it is not adding value and decreases your creditability. Better yet though add a comment if you can. Your comments should be conversational. Write what you would say if that person was sitting across the table from you.
The other important part here is talking…..Do you converse with people you know or do you reach out to those you do not know? If someone you do not know very well or at all why not comment on their posts? What a great way to get to know somebody. Why not send a private message and start a conversation if you want to get to know them better or know more about their business.
When you post something are you talking to people or at them? Who are you talking to, just the people you know well? Your personal friends may get a kick out of a picture of some dish you are enjoying at a local eatery but why not add a comment that invites others to respond?
These ideas are just some food for thought so to speak. The more you use facebook the better the feel for it you will get and the better you will be at expressing yourself and what your business offers. Facebook is an opportunity to foster relationships and can be very effective in allowing people to know you, like you and trust you. So have fun and enjoy the conversations!
Our next adventure will take us to the land of Business Pages. Where the rules are slightly different or are they?
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