Why Internet Marketing???

Greetings my fellow social media gods and goddesses. Grab your favorite beverage, adult or otherwise, sit back and enjoy your journey once again into the world of social media. 

Before we really venture into this mad cap world we call social media, one ought to have a foundation from which to take the leap from. So that is where we will be going today….exploring why we have entered this world so we can have better understanding. What an adventure awaits us today. 

In the beginning there was the internet. A whole new world of limitless possibilities exploded right before our eyes. Back then all one really needed was a website to be a part of this new world of internet marketing. Wow now we did not have to rely just on the phonebook or print ads! We can have a website for our business and people from all over the world could find us. Internet marketing was in its infancy. We also saw a whole new way of doing business…those that exist only on the internet. Look at Ebay and Amazon…would you not have liked to have gotten in on the ground floor of those businesses???

Let’s flash forward a few years and internet marketing now should be a part of every businesses marketing plan. Notice I said “a part”. So just what is “Internet Marketing”? Simply it is the marketing of products and services over the internet. Well that kinda makes sense. However it is rather broad in scope as to how to actually do this as it consists of not only website development but search engine optimization, use of media, newsletters, directories, social networking, advertising, sales and so on, all in the wonderful world we call the internet. Social Media and Social Networking are tools of your internet marketing plan.

So now what? You have a website, you search engine optimized it and then you use all these often free social media and social networking tools and placed yourself on a few directories ….What is doing all that going to do??? It is going to direct and drive people to your website. It is going to get you seen, get your heard among all the others doing the same thing. While it may seem like a daunting task just to drive people to a website there is the interaction factor that comes into play here. Ahhh the building of relationships with potential customers. This is something more traditional methods can’t do. A phonebook ad will not do that; a radio ad will not do that. Traditional networking will though. Think about what happens when you network. What is on your business card??? Hmmm your website? Your blog??? Your email address?????

So now do you see that when you use social networking and you are building your relationships with people who are either potential customers or people who will share your information. How are you going to get them to know all that you offer…ahhh! The light bulb goes off….your website and your social media content! Now is this making sense???? You are basically creating the word of mouth effect through the internet with people you may or may not have ever met. Now how exciting is that!!!!

Well my beverage is empty….coffee ok…it was just coffee…and I am sure yours is empty as well. Thanks for joining me on this adventure today. Where are we going next time???? Where would you like to go??? 

See you in twitter world !