tag:blogger.com,1999:blog-79825743394445278142024-03-13T12:48:41.182-04:00SWFL Social Media GoddessSWFL Social Media Goddess is a service of What's Up SWFL. Social Media and Social Networking can be confusing and even frightening for those who struggle with this fast paced environment. Social Media and Networking can add value to your business or professional growth and be fun as well.
This blog is all about the fun and off beat ways social media and networking can work for you.In The Spirit Coaching LLChttp://www.blogger.com/profile/07020481025965413031noreply@blogger.comBlogger17125tag:blogger.com,1999:blog-7982574339444527814.post-16990736366048321992012-01-26T14:26:00.000-05:002012-01-26T14:26:21.425-05:00Your Internet and Social Media Presence<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFSlH48HPHQSMBP4M6lYgB4cQPJN4SYiyfav9T2zXsQilMllfDx4D8KgLIAuHYWDAZCIDA1kV-2HXVWH2dkBWXEAxNaiHbj5yT9MAoBt6sY9fA2A7iHmAj5LcOnCnfCA3PNAtTnhmiLgOO/s1600/online+presence.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFSlH48HPHQSMBP4M6lYgB4cQPJN4SYiyfav9T2zXsQilMllfDx4D8KgLIAuHYWDAZCIDA1kV-2HXVWH2dkBWXEAxNaiHbj5yT9MAoBt6sY9fA2A7iHmAj5LcOnCnfCA3PNAtTnhmiLgOO/s1600/online+presence.jpg" /></a></div>
<div style="text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFSlH48HPHQSMBP4M6lYgB4cQPJN4SYiyfav9T2zXsQilMllfDx4D8KgLIAuHYWDAZCIDA1kV-2HXVWH2dkBWXEAxNaiHbj5yT9MAoBt6sY9fA2A7iHmAj5LcOnCnfCA3PNAtTnhmiLgOO/s1600/online+presence.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a> <b style="color: blue; font-family: Verdana,sans-serif;"> </b></div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
<b style="color: blue; font-family: Verdana,sans-serif;">Your Internet and</b></div>
<div style="text-align: center;">
<b style="color: blue; font-family: Verdana,sans-serif;"> Social Media Presence </b></div>
<div style="text-align: center;">
<b style="color: blue; font-family: Verdana,sans-serif;"> Getting Started </b></div>
<div style="font-family: Verdana,sans-serif;">
<br /></div>
<div style="font-family: Verdana,sans-serif;">
Greetings. Today we are taking a day trip into the world of having an online and social media presence. This trip is into a world that is very different than traditional forms of advertising and marketing.</div>
<div style="font-family: Verdana,sans-serif;">
</div>
<div style="font-family: Verdana,sans-serif;">
We all know the importance of having a good website or do we? In days past it was sufficient to have a website and some SEO (search engine optimization) and people would find you. This made the use of a phone book yellow pages almost obsolete. So began the birth of the yellow page advertising online. We saw directories being born all as a way of having opportunities for people to find you. Enter social media. Oh how the birth of this changed the landscape on our online or internet experience. It has changed and continues to change how businesses market their business on the internet. </div>
<div style="font-family: Verdana,sans-serif;">
<br /></div>
<div style="font-family: Verdana,sans-serif;">
It is hard to imagine what life was like prior to the internet. This online world continues to expand and grow and is now to the point that just having a website, some SEO and a listing in a yellow page type directory is no longer sufficient. Because of Social Media, possible customers/clients now want to find out all they can about you before making a buying choice. When people search they now go beyond just your website, they will now search your business name. </div>
<div style="font-family: Verdana,sans-serif;">
<br /></div>
<div style="font-family: Verdana,sans-serif;">
So how does one increase their online presence? Here is some general information to get your started. Many of these options are social networking friendly and make it easy to share them on your social networking sites. </div>
<div style="font-family: Verdana,sans-serif;">
<br /></div>
<div style="font-family: Verdana,sans-serif;">
<b>Directories</b> - some directories provide you with the opportunity to include more information about you beyond business card information. You will want good content there so those reading about you have a feel for what you do, they feel like they know you and could possibly like you and your services. </div>
<div style="font-family: Verdana,sans-serif;">
<br /></div>
<div style="font-family: Verdana,sans-serif;">
<b>Blogging</b> - is a wonderful tool and does not take as much time as you may think. Content should provide information related to your field of business so that those reading will see your level of knowledge. You can use your blog for special promotions as well but you want your blog to be balanced. </div>
<div style="font-family: Verdana,sans-serif;">
<br /></div>
<div style="font-family: Verdana,sans-serif;">
You will also want to find some good blogs of interest to your business and leave comments. However do not promote your business in your comment. Many allow you to link back to your website and that is all you need to do. Your comments should add value to the original post and not be a commercial for yourself. you could be marked as spam should you do this. </div>
<div style="font-family: Verdana,sans-serif;">
<br /></div>
<div style="font-family: Verdana,sans-serif;">
<b>Articles</b>- There are many good sites where you can submit articles related to your business. These sites help you been seen as an expert as people who are searching the net will see that you have expert knowledge. If you do not feel you can write an article then it would be wise to consider hiring a good content writer. </div>
<div style="font-family: Verdana,sans-serif;">
<br /></div>
<div style="font-family: Verdana,sans-serif;">
<b>Press Releases</b> - There are many online press release sites. A vast majority are free or offer a free version. When you offer a new product, or service or want to announce a product, service or event this is a great resource. Most of these sites have guidelines that do not allow you to announce a "sale". It is This is also an area where a good content writer can help you. </div>
<div style="font-family: Verdana,sans-serif;">
<br /></div>
<div style="font-family: Verdana,sans-serif;">
<b>Social Networking</b> - This is a great way to keep your current customers/clients engaged. They can easily help you share information, recommend you and you keep them as a customer or client. do not under estimate the power of keeping your clients/customers coming back over and over again. We often focus so much on gaining new clients/customers we lose sight of our current ones. </div>
<div style="font-family: Verdana,sans-serif;">
<br /></div>
<div style="font-family: Verdana,sans-serif;">
There are others you can also do but these will get your started on your journey and in most cases there are no or little cost to take advantage of these valuable tools. </div>
<div style="font-family: Verdana,sans-serif;">
<br /></div>
<div style="font-family: Verdana,sans-serif;">
When marketing your business online you want to think of it in terms of having a online presence that will attract new customers and clients and keep your current ones engaged and sharing your content with others. </div>
<div style="font-family: Verdana,sans-serif;">
<br /></div>
<span style="font-family: Verdana,sans-serif;">If you have a resource you use to a technique you would like to share please feel free to do. </span>In The Spirit Coaching LLChttp://www.blogger.com/profile/07020481025965413031noreply@blogger.com0tag:blogger.com,1999:blog-7982574339444527814.post-44638027539955374992011-10-17T08:30:00.000-04:002011-10-17T08:30:00.453-04:00Making Time for Social Media<!--[if gte mso 9]><xml>
<w:WordDocument>
<w:View>Normal</w:View>
<w:Zoom>0</w:Zoom>
<w:TrackMoves/>
<w:TrackFormatting/>
<w:PunctuationKerning/>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:DoNotPromoteQF/>
<w:LidThemeOther>EN-US</w:LidThemeOther>
<w:LidThemeAsian>X-NONE</w:LidThemeAsian>
<w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:SnapToGridInCell/>
<w:WrapTextWithPunct/>
<w:UseAsianBreakRules/>
<w:DontGrowAutofit/>
<w:SplitPgBreakAndParaMark/>
<w:DontVertAlignCellWithSp/>
<w:DontBreakConstrainedForcedTables/>
<w:DontVertAlignInTxbx/>
<w:Word11KerningPairs/>
<w:CachedColBalance/>
</w:Compatibility>
<w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel>
<m:mathPr>
<m:mathFont m:val="Cambria Math"/>
<m:brkBin m:val="before"/>
<m:brkBinSub m:val="--"/>
<m:smallFrac m:val="off"/>
<m:dispDef/>
<m:lMargin m:val="0"/>
<m:rMargin m:val="0"/>
<m:defJc m:val="centerGroup"/>
<m:wrapIndent m:val="1440"/>
<m:intLim m:val="subSup"/>
<m:naryLim m:val="undOvr"/>
</m:mathPr></w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
DefSemiHidden="true" DefQFormat="false" DefPriority="99"
LatentStyleCount="267">
<w:LsdException Locked="false" Priority="0" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Normal"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="heading 1"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 2"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 3"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 4"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 5"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 6"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 7"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 8"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 9"/>
<w:LsdException Locked="false" Priority="39" Name="toc 1"/>
<w:LsdException Locked="false" Priority="39" Name="toc 2"/>
<w:LsdException Locked="false" Priority="39" Name="toc 3"/>
<w:LsdException Locked="false" Priority="39" Name="toc 4"/>
<w:LsdException Locked="false" Priority="39" Name="toc 5"/>
<w:LsdException Locked="false" Priority="39" Name="toc 6"/>
<w:LsdException Locked="false" Priority="39" Name="toc 7"/>
<w:LsdException Locked="false" Priority="39" Name="toc 8"/>
<w:LsdException Locked="false" Priority="39" Name="toc 9"/>
<w:LsdException Locked="false" Priority="35" QFormat="true" Name="caption"/>
<w:LsdException Locked="false" Priority="10" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" Priority="1" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" Priority="11" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" Priority="22" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" Priority="59" SemiHidden="false"
UnhideWhenUsed="false" Name="Table Grid"/>
<w:LsdException Locked="false" UnhideWhenUsed="false" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" UnhideWhenUsed="false" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading"/>
</w:LatentStyles>
</xml><![endif]--><!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-qformat:yes;
mso-style-parent:"";
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin:0in;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:11.0pt;
font-family:"Calibri","sans-serif";
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"Times New Roman";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;}
</style>
<![endif]-->
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdtW8UM4R45WylL1_AcnKwTWMKQSBdiOS8GjU0kGr84WcleaEHrjJf0OFQULeCRJTdrVMPVbBWc49zNMDVWGDUWdsHN1TfG2o8wsIiUtWr2fUyx5yKiGOgm_t6bc2aSUbCybplNZnyx7XY/s1600/social-media-and-time.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdtW8UM4R45WylL1_AcnKwTWMKQSBdiOS8GjU0kGr84WcleaEHrjJf0OFQULeCRJTdrVMPVbBWc49zNMDVWGDUWdsHN1TfG2o8wsIiUtWr2fUyx5yKiGOgm_t6bc2aSUbCybplNZnyx7XY/s200/social-media-and-time.jpg" width="200" /></a></div>
<!--[if gte mso 9]><xml>
<w:WordDocument>
<w:View>Normal</w:View>
<w:Zoom>0</w:Zoom>
<w:TrackMoves/>
<w:TrackFormatting/>
<w:PunctuationKerning/>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:DoNotPromoteQF/>
<w:LidThemeOther>EN-US</w:LidThemeOther>
<w:LidThemeAsian>X-NONE</w:LidThemeAsian>
<w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:SnapToGridInCell/>
<w:WrapTextWithPunct/>
<w:UseAsianBreakRules/>
<w:DontGrowAutofit/>
<w:SplitPgBreakAndParaMark/>
<w:DontVertAlignCellWithSp/>
<w:DontBreakConstrainedForcedTables/>
<w:DontVertAlignInTxbx/>
<w:Word11KerningPairs/>
<w:CachedColBalance/>
</w:Compatibility>
<w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel>
<m:mathPr>
<m:mathFont m:val="Cambria Math"/>
<m:brkBin m:val="before"/>
<m:brkBinSub m:val="--"/>
<m:smallFrac m:val="off"/>
<m:dispDef/>
<m:lMargin m:val="0"/>
<m:rMargin m:val="0"/>
<m:defJc m:val="centerGroup"/>
<m:wrapIndent m:val="1440"/>
<m:intLim m:val="subSup"/>
<m:naryLim m:val="undOvr"/>
</m:mathPr></w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
DefSemiHidden="true" DefQFormat="false" DefPriority="99"
LatentStyleCount="267">
<w:LsdException Locked="false" Priority="0" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Normal"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="heading 1"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 2"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 3"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 4"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 5"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 6"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 7"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 8"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 9"/>
<w:LsdException Locked="false" Priority="39" Name="toc 1"/>
<w:LsdException Locked="false" Priority="39" Name="toc 2"/>
<w:LsdException Locked="false" Priority="39" Name="toc 3"/>
<w:LsdException Locked="false" Priority="39" Name="toc 4"/>
<w:LsdException Locked="false" Priority="39" Name="toc 5"/>
<w:LsdException Locked="false" Priority="39" Name="toc 6"/>
<w:LsdException Locked="false" Priority="39" Name="toc 7"/>
<w:LsdException Locked="false" Priority="39" Name="toc 8"/>
<w:LsdException Locked="false" Priority="39" Name="toc 9"/>
<w:LsdException Locked="false" Priority="35" QFormat="true" Name="caption"/>
<w:LsdException Locked="false" Priority="10" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" Priority="1" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" Priority="11" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" Priority="22" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" Priority="59" SemiHidden="false"
UnhideWhenUsed="false" Name="Table Grid"/>
<w:LsdException Locked="false" UnhideWhenUsed="false" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" UnhideWhenUsed="false" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading"/>
</w:LatentStyles>
</xml><![endif]--><!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-qformat:yes;
mso-style-parent:"";
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin:0in;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:11.0pt;
font-family:"Calibri","sans-serif";
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"Times New Roman";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;}
</style>
<![endif]-->
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif";">Greetings my
fellow social media gods and goddess…. Are you ready for another adventure into
the world of social media???<span style="mso-spacerun: yes;"> </span>So grab
your bags and hop on board the social media express as we explore the land of
time and social media. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif";">The one thing
I hear most often is “I do not have time” in reference to using social media to
market ones business. I use to think the same thing until I understood the
power of using social media. So lets’ explore a different approach to this
topic.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif";">Many blogs have
posts on the subject that share with you short cuts and resources that will
help you post and monitor your social media resources. However, that is not the
issue when one thinks they do not have the time to use social media. The real
issue is not seeing the value, the power, the effectiveness of social media
marketing and therefore not wanting to take the time to use these resources.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif";"> </span></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif";">We all know
we make time for what we perceive as important to us. We make time to network,
to follow up on leads and referrals, to follow up with current clients/customers
and all the other things we do to gain and keep clients/customers. Why, because
we feel these things are effective. They are business practices that gain
results. The same can be said for social media marketing when it is added into
your normal routine of doing business. </span></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif";">Social Media
is about building relationships and inviting conversations. If you have a
facebook business page you now notice the insights now track your”reach” and
people “talking about” your page. This is to show you the impact your posts are
having. Why, because it is all about relationships and conversations. When approaching
using social media this is the mindset needed. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif";">How important
is it to you to keep your current clients engaged? How important is it to you
to inform and educate your current and potential clients? It is not possible to
personally do this through phone calls and emails. It is possible to have a
greater reach, a greater impact through social media. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif";">Here is an
example of how this can work for you. Say you are networking, you meet a
potential client and you schedule a meeting. In that meeting you both talk
about what you both offer and how you can help each other. So after the meeting
what do you do? How do you keep in contact with them? How do you foster that
relationship? This is where social media can help you. You can friend them,
follow them, link with them and they can do likewise. You can comment on their
posts and they can do likewise. You can further the relationship through
staying connected through social media. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif";">Another way
social media can work for you is, say that you have a great promotion that you
know your customers would love? How do you let them know about it? Do you
personally call each and every one of them? Do you place a coupon in the local
paper? Social media will allow you to have a greater reach in getting known so
that your promotion has a greater impact. Why? Because you current customers
have the opportunity to share your promotion with their friends easily and
quickly by one click a button. <span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif";"><span> </span></span></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif";">Are you beginning
to see how Social Media can work for you and how easily it is to make time for
using this powerful resource? </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif";">If you have a
success story you would like to share please feel free to leave a comment about
how social media marketing has improved your business.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif";">So my fellow
gods and goddess until our next adventure….Happy Posting! </span></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif";">.</span></div>
<div class="MsoNormal">
<br /></div>In The Spirit Coaching LLChttp://www.blogger.com/profile/07020481025965413031noreply@blogger.com0tag:blogger.com,1999:blog-7982574339444527814.post-36331328241745561682011-10-01T15:57:00.001-04:002011-10-01T15:57:33.889-04:00Facebook Changes Have You Confused?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhprQpQhHhrBi9X6QqY78e4XgVE3lXMnNmOTDg6NFyqpTxgmDzw8grjlaaB6fkxED6e9iyoRuXz1rOMBaabTXilGS_vIKIIqFv_L19LBopD-7IKhCrd5_UXE_EbPyHKBsZauugLc6y038PX/s1600/confusion.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="196" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhprQpQhHhrBi9X6QqY78e4XgVE3lXMnNmOTDg6NFyqpTxgmDzw8grjlaaB6fkxED6e9iyoRuXz1rOMBaabTXilGS_vIKIIqFv_L19LBopD-7IKhCrd5_UXE_EbPyHKBsZauugLc6y038PX/s200/confusion.jpg" width="200" /></a></div>
<div style="font-family: Verdana,sans-serif;">
<span style="font-size: small;">Greetings fellow social media gods and goddesses. Have you recovered from the shock of the new changes facebook did at the end of September 2011???? Has it left you scratching your head as to what these changes are all about? Well do not get too comfortable as more changes are on the way. </span></div>
<span style="font-size: small;"><br /></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">So lets peek at these new changes and how they can work for you......</span></span><br />
<span style="font-size: small;"><br /></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">The first one is the <b>newsfeeds</b>. They have combined what was once top stories and most recent all into 1 feed. What is confusing is if you look want to see things in a time line order. They idea with the change is so that you see what interests you most first and then the posts in a time line format. All the same information should be there but to be honest I too struggle at times with missing somethings that were posted. So after playing around with this I just read everything but now it just takes a wee bit more time....I never used the previous top story option very often. </span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"> </span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Now the<b> smart lists</b> was a "smart idea". Here you can create lists of your friends and read only those posts. This is a great way to be sure you do not miss anything and you only read those who posts you want to be sure you get to see. You have the control here. This gives you great flexibility so that if you want to read only what your business friends are posting you can do just that. You can even restrict what some friends see. Your close friends likes and such will also now show up in your notifications. It does make it easier to follow those you want to the most and not miss anything. These lists is one of my favorite changes they have done in this go around.</span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"> </span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Another new feature is the <b>Subscribe </b>option. If you are friends with somebody you already subscribed by default. What this option does is allow those who have reached the 5,000 friend limit have people subscribe to their "public" posts. The keyword here is PUBLIC. As you now have the flexibility to alter posts on an individual basis as to what friends see, friends of friends and public. If privacy is a concern then set all our setting to friends only and you will have no issues with people seeing posts you do not want them to see. </span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">So what is the deal with the <b>ticker</b> as they call it???? Now that is a very good question. It does allow you to see posts without having to leave your home page and leave comments. I suppose for a time factor this is a useful feature. It is in real time and is much like Twitter in that respect so if you are use to twitter you will love this feature. </span></span><br />
<br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">If you have a <b>business page</b>, they made some changes there too. You no longer have to have 25 followers to get a custom name. I have heard that some were having trouble with this working but I suspect the bugs gave been worked out. They also now have a feature that will show you when your friends comment or like a post. The idea is so that you know when a friend has interacted with your page. Usefulness??? That is up to you to decide. </span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Facebook leaders seem to feel that facebook gets stale if they do not make changes. They also seem to feel that people are not emotionally attached to their experience and use it cause well what else is there. So to get their users loving their experience once again, they are rolling out changes. It is up to you to decide their success but before you do give yourself time to adjust. There are more changes coming and I suspect these current ones will make more sense once they roll everything out. </span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">If you use facebook for business you will have to adjust and find new ways to be effective with your marketing. This is not necessarily a bad thing. So be open to the changes and see how you can do things better. </span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Until our next adventure together....happy posting. </span></span><br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"> </span></span><br />
<br />In The Spirit Coaching LLChttp://www.blogger.com/profile/07020481025965413031noreply@blogger.com0tag:blogger.com,1999:blog-7982574339444527814.post-26986282318264142292011-08-31T11:58:00.000-04:002011-08-31T11:58:12.201-04:00Facebook Changes Again!<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ8m-wn8QVsE2qfxHADBvsX5PXTYBdOw4iWMDiu_W9OZ_HLo6MvvmwY1zI2-_GI_9Yj91qMdgW4oPqNklnGlny78CnZluG8lrXRLCpDoV5uh5W1JIeN6nQxAqmO8tOr1u5QUjtZIstQcwb/s1600/FB-Changes1-300x225.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ8m-wn8QVsE2qfxHADBvsX5PXTYBdOw4iWMDiu_W9OZ_HLo6MvvmwY1zI2-_GI_9Yj91qMdgW4oPqNklnGlny78CnZluG8lrXRLCpDoV5uh5W1JIeN6nQxAqmO8tOr1u5QUjtZIstQcwb/s200/FB-Changes1-300x225.jpg" width="200" /></a></div><br />
<br />
<div style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Greetings fellow social media god and goddesses.... are you ready for you next adventure into the world of social media???</span></div><div style="font-family: Verdana,sans-serif;"><br />
</div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;">So it seems facebook has made some changes recently and as usual they did them on the hush hush, meaning not telling any one. I noticed too that these changes have mixed reviews...sometimes I think we get so comfortable with how facebook works that we object to any change before we ever figure out if it is a good change or not.. </span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;">However can't say I like one of the new changes as regards to posting...When I first saw it my reaction was....where is the link button??? What was cool about the old method was it would store the links you used before so you only had to type a bit of the address and a menu would appear...quick, easy and ohhh so sweet.... but now...alas this is gone... so what are our options... well you can type in the address you wish to use as a link or cut/paste it in. Ok so it is not the end of the world that we now have to do this but really??? Why the change... they left the photo option and the ask question option.. but the video option is gone as well.... not sure why they did this but this change gets a thumbs down...</span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Another change is that you can now change the setting of who see each post.... so if you want the public or friends of friends to see only certain posts then this is a welcomed change. The Custom option also allows you to choose specific people as well. Now some were saying that the default setting was the "only me" option but I have not personally seen that...so you may want to check and see how your is set.You can now post" who you are with if you choose that option and your location as well. I playing around with the location option you can change it and add any city even if that is not where you are...hmmmm now this could fun if you like to play with this sort of function. Practically speaking though you could change your location if you were traveling etc...and wanted to let your friends know where you were posting from. So, these are rather small changes and some of you may find them valuable. These posting changes get a thumbs up only because I do not see them as a loss of value but more like questionable value.</span></div><div style="font-family: Verdana,sans-serif;"><br />
</div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;">No matter what facebook does that seem to ruffle our feathers, the idea is to have some fun with it even if you are using it for business purposes. So until our next adventure....happy posting! </span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br />
</span></div><br />
In The Spirit Coaching LLChttp://www.blogger.com/profile/07020481025965413031noreply@blogger.com0tag:blogger.com,1999:blog-7982574339444527814.post-49755063420810562862011-08-15T08:53:00.000-04:002011-08-15T08:53:00.880-04:00Twitter and Facebook: Should you link them?<!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> <w:LidThemeOther>EN-US</w:LidThemeOther> <w:LidThemeAsian>X-NONE</w:LidThemeAsian> <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> <w:SplitPgBreakAndParaMark/> <w:DontVertAlignCellWithSp/> <w:DontBreakConstrainedForcedTables/> <w:DontVertAlignInTxbx/> <w:Word11KerningPairs/> <w:CachedColBalance/> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> <m:mathPr> <m:mathFont m:val="Cambria Math"/> <m:brkBin m:val="before"/> <m:brkBinSub m:val="--"/> <m:smallFrac m:val="off"/> <m:dispDef/> <m:lMargin m:val="0"/> <m:rMargin m:val="0"/> <m:defJc m:val="centerGroup"/> <m:wrapIndent m:val="1440"/> <m:intLim m:val="subSup"/> <m:naryLim m:val="undOvr"/> </m:mathPr></w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
DefSemiHidden="true" DefQFormat="false" DefPriority="99"
LatentStyleCount="267"> <w:LsdException Locked="false" Priority="0" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Normal"/> <w:LsdException Locked="false" Priority="9" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="heading 1"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 2"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 3"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 4"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 5"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 6"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 7"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 8"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 9"/> <w:LsdException Locked="false" Priority="39" Name="toc 1"/> <w:LsdException Locked="false" Priority="39" Name="toc 2"/> <w:LsdException Locked="false" Priority="39" Name="toc 3"/> <w:LsdException Locked="false" Priority="39" Name="toc 4"/> <w:LsdException Locked="false" Priority="39" Name="toc 5"/> <w:LsdException Locked="false" Priority="39" Name="toc 6"/> <w:LsdException Locked="false" Priority="39" Name="toc 7"/> <w:LsdException Locked="false" Priority="39" Name="toc 8"/> <w:LsdException Locked="false" Priority="39" Name="toc 9"/> <w:LsdException Locked="false" Priority="35" QFormat="true" Name="caption"/> <w:LsdException Locked="false" Priority="10" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Title"/> <w:LsdException Locked="false" Priority="1" Name="Default Paragraph Font"/> <w:LsdException Locked="false" Priority="11" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtitle"/> <w:LsdException Locked="false" Priority="22" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Strong"/> <w:LsdException Locked="false" Priority="20" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Emphasis"/> <w:LsdException Locked="false" Priority="59" SemiHidden="false"
UnhideWhenUsed="false" Name="Table Grid"/> <w:LsdException Locked="false" UnhideWhenUsed="false" Name="Placeholder Text"/> <w:LsdException Locked="false" Priority="1" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="No Spacing"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 1"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 1"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 1"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 1"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 1"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 1"/> <w:LsdException Locked="false" UnhideWhenUsed="false" Name="Revision"/> <w:LsdException Locked="false" Priority="34" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="List Paragraph"/> <w:LsdException Locked="false" Priority="29" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Quote"/> <w:LsdException Locked="false" Priority="30" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Quote"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 1"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 1"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 1"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 1"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 1"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 1"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 1"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 1"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 2"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 2"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 2"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 2"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 2"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 2"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 2"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 2"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 2"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 2"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 2"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 2"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 2"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 2"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 3"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 3"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 3"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 3"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 3"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 3"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 3"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 3"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 3"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 3"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 3"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 3"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 3"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 3"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 4"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 4"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 4"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 4"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 4"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 4"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 4"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 4"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 4"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 4"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 4"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 4"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 4"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 4"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 5"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 5"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 5"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 5"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 5"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 5"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 5"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 5"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 5"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 5"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 5"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 5"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 5"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 5"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 6"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 6"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 6"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 6"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 6"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 6"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 6"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 6"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 6"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 6"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 6"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 6"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 6"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 6"/> <w:LsdException Locked="false" Priority="19" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis"/> <w:LsdException Locked="false" Priority="21" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis"/> <w:LsdException Locked="false" Priority="31" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"/> <w:LsdException Locked="false" Priority="32" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/> <w:LsdException Locked="false" Priority="33" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Book Title"/> <w:LsdException Locked="false" Priority="37" Name="Bibliography"/> <w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading"/> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-qformat:yes;
mso-style-parent:"";
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin:0in;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:11.0pt;
font-family:"Calibri","sans-serif";
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"Times New Roman";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;}
</style> <![endif]--> <br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_nnMpkIroNB-EfPw6aKq4Dq40wOcRk3JVgaRTY-Sc8TN8-rrsZ8J0g00YuYwR_6K2CJ7uPKadVrriL5ul7A6HASBWb8mm-tF2X1V-_tQyt5VwYVSVVbd6LzQq19gDgMZHwcfkHlxGHSEi/s1600/facebook-twitter-link-unlink-option-300x96.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_nnMpkIroNB-EfPw6aKq4Dq40wOcRk3JVgaRTY-Sc8TN8-rrsZ8J0g00YuYwR_6K2CJ7uPKadVrriL5ul7A6HASBWb8mm-tF2X1V-_tQyt5VwYVSVVbd6LzQq19gDgMZHwcfkHlxGHSEi/s1600/facebook-twitter-link-unlink-option-300x96.png" /></a></div><div class="MsoNormal" style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="line-height: 115%;"> </span></span></div><div class="MsoNormal" style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="line-height: 115%;">Hello my fellow social media gods and goddesses. Are you ready to explore, once again, this fascinating world of Social Media??? Well go grab your favorite beverage or perhaps a sweet treat or two and get ready for your next adventure.</span></span></div><div class="MsoNormal" style="font-family: Verdana,sans-serif;"><br />
</div><span style="font-family: Verdana,sans-serif; font-size: small;"> </span><div class="MsoNormal" style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="line-height: 115%;">Today we are going to explore the question should I link my Facebook and Twitter accounts??? There are some things you may want to consider before you make your choice and if you already have these accounts linked, you may want to rethink that choice.</span></span></div><div class="MsoNormal" style="font-family: Verdana,sans-serif;"><br />
</div><span style="font-family: Verdana,sans-serif; font-size: small;"> </span><div class="MsoNormal" style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="line-height: 115%;">You can link your Facebook so that the posts there will go to twitter and you can link it so that your twitter posts show up on Facebook. The most common reason people link the accounts is so that they only have to create posts for one account and it will be posted in both places. </span></span></div><div class="MsoNormal" style="font-family: Verdana,sans-serif;"><br />
</div><span style="font-family: Verdana,sans-serif; font-size: small;"> </span><div class="MsoNormal" style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="line-height: 115%;">However, Twitter and Facebook are 2 different worlds. Chances are you have very few who are following you on both. <span> </span>Your market on each is very different and as such your posts need to reflect the difference. Facebook is more conducive to having conversations than Twitter is and you want to be sure what you post there are about building relationships. Twitter on the other hand is like speed dating. You have a very short period of time to gets someone’s attention. <span> </span>On Twitter you can post many more times during the day before you annoy somebody. Facebook is much more fickle when it comes to this. Those that use Facebook do not necessarily tolerate 10-20 posts in a day but Twitter users will. The lifespan of a tweet is very short compared to the life span of a Facebook post. </span></span></div><div class="MsoNormal" style="font-family: Verdana,sans-serif;"><br />
</div><span style="font-family: Verdana,sans-serif; font-size: small;"> </span><div class="MsoNormal" style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="line-height: 115%;">The reasons for using Facebook and Twitter are very different. As Facebook allows for more characters in your posts it is better for sharing more of your perspective. Twitter is about sharing little sounds bites…little bits of information. So what works on Twitter will not necessarily work on Facebook and vice versa. The content you post on each should therefore be reflective of the differences between these 2 worlds. </span></span></div><div class="MsoNormal" style="font-family: Verdana,sans-serif;"><br />
</div><span style="font-family: Verdana,sans-serif; font-size: small;"> </span><div class="MsoNormal" style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="line-height: 115%;">If you are considering linking these 2 accounts you may want to really think it through. Is it really worth it just to save time if you are not going to get the desired results? If you already have these 2 accounts linked, you just may want to rethink your choice. While linking them may seem at first blush a great option…chances are it is not going to be as effective as you think it might be. </span></span></div><div class="MsoNormal" style="font-family: Verdana,sans-serif;"><br />
</div><div class="MsoNormal" style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="line-height: 115%;">If time is a issue then consider using something like Hootsuite which allows you to schedule posts on either or both accounts.</span></span></div><div class="MsoNormal" style="font-family: Verdana,sans-serif;"><br />
</div><span style="font-family: Verdana,sans-serif; font-size: small;"> </span><div class="MsoNormal" style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="line-height: 115%;">Until the next time…Happy posting! <span> </span></span></span></div>In The Spirit Coaching LLChttp://www.blogger.com/profile/07020481025965413031noreply@blogger.com0tag:blogger.com,1999:blog-7982574339444527814.post-45982187344173476502011-07-06T08:48:00.000-04:002011-07-06T08:48:30.866-04:00Facebook Page VS Facebook Group<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXZGxdMTfXamJVj1Oa_yiOnbK51zJRJIvJnbWd6IvG_Dl0_7SLX5NOdz763TsQxw1KqM_9gHusRSGLY8dd1RBqXAHu1D7NHle_9PUumKT2QZIh3jm1rs11hSSAlnxgM748BCo6LwNcbYam/s1600/facebookpagevsgroup.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="96" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXZGxdMTfXamJVj1Oa_yiOnbK51zJRJIvJnbWd6IvG_Dl0_7SLX5NOdz763TsQxw1KqM_9gHusRSGLY8dd1RBqXAHu1D7NHle_9PUumKT2QZIh3jm1rs11hSSAlnxgM748BCo6LwNcbYam/s200/facebookpagevsgroup.jpg" width="200" /></a></div>Greetings my fellow gods and goddesses of the social media world. Today's adventure is in exploring the lands of Facebook Pages and Facebook Groups. These are 2 different lands and as such they are unique as to why you want to travel there.<br />
<br />
So let's visit the <b>Land of Facebook Pages</b> first. There are many reasons you may want to consider having a "page" for your business. However before doing so you need to first envision what you plan to post on your page, what you page is really about, because you need to create content that is engaging, fresh and relate-able. You need to give people a reason to follow your page and "like" it. <br />
<br />
Having said that here are some things you can do with a "page":<br />
1. Educate your followers as to your business<br />
2. Drive traffic to your website<br />
3. Have your blog post directly to your page <br />
4. Post information from articles related to your business.<br />
5. Pages can be found on search engines.<br />
6. Have specials, contests etc just for your fans <br />
<br />
Growing your page is the challenge and it can be slow but chances are those who are following you, for the most part are doing so because they find your content valuable. The more your business name is known the easier it is to grow your page.<br />
<br />
Here are some things to consider:<br />
1. I Have seen people using their facebook page name and going to other pages and liking posts...this can be effective in getting others to see your page but it you do this be sure to only "like" posts that you truly like otherwise it decreases your credibility. The posts you like should relate to your business, be somebody known to you or something you want to share on your own page.<br />
2. Facebook now allows you to share content of others onto your page. This is also an effective way to grow your page as it can add to your content.<br />
3. If you have a blog, do a newsletter and/or a website you can add a "like" button so that those who find you there can also become a "fan"<br />
4. Good content that others see as valuable is the most important key factor here. It gives people a reason to follow you and share your content.<br />
5. Avoid posting "like my page" on your your personal profile as it does not inform people as to why they should like your page and will get ignored. It does not give you creditability nor will you be seen as a resource. <br />
<br />
So now let us venture forth into the <b>Land of Facebook Groups.</b> This land can be very effective for interactions and communications. Facebook perhaps had a stroke of genius here however if you do not understand how these groups work, you just may annoy your social networking friends.<br />
<br />
Lets us explore the upside to using a group to add to your social networking. The idea behind a group is to have others join in and belong as a place for people to network around a common theme. This theme should relate to your business but not be about your business. You do not want to name your group the same as your business.<br />
<br />
People join such groups in commonality with your theme, your purpose so to speak. They have a common interest with each other. So when you invite people to join keep that in mind.<br />
<br />
Groups are a great way to start and have conversations. so many times I see people using groups to promote their business but do not engage others in a conversation. So if you are starting a group remember it is about conversations and discourage your members from posts that strictly promote a business. I have seem many groups you from the start let their members know this is not allowed. So you want to make the purpose of the group to be clear.<br />
<br />
Groups are a great way to get known to others. If you have a group or belong to a group(s) remember it is about you and not your business. It is about engaging others in a conversation. Once you are known then people will want to learn more about you and will want to follow your page, blog, do business with you etc.<br />
<br />
There is a downside to groups however. Facebook will let you know when someone has posted in a group you belong to. They will send you an email each time unless you change your settings. <br />
<br />
Here is what facebook says to change this setting - <br />
<br />
<b>To change your notification settings for a group, go to the group and click "Edit Settings" at the top right of the page. You have the option to be notified whenever a member posts, when a member posts or comments, when a friend posts. If you do not want to receive automatic notifications for the group, you can choose to receive them only about posts to which you are subscribed. </b><br />
<br />
If you are starting a group try not invite every single friend you have.<b> </b>Facebook allows you to invite people and your friends do not have to give their consent if you are starting an open group. You want to consider only inviting those who have a interest in the theme of your group. If you are not sure then ask them first if they are interested by sending them a message.<br />
<br />
I have seen people post in groups like very 2-3 minutes..really?? You must bear in mind that these posts can be seen as annoying and you will loose creditability. Posting too much is just as if not more harmful than not posting enough. Post when you have something to say that will engage others in a conversation. Talk to your fellow members and not at them. <br />
<br />
The positives of creating and or joining groups far out weigh the negatives as long as you are considerate and always remember it is about conversations and interactions. If you have been invited to a group be open to the experience and use it to get to know others. <br />
<br />
Speaking of conversations, this conversation will be continued but if you have any thoughts please feel free to share them. So until our next adventure enjoy your social networking experience, have fun and remember to be open to the experience.In The Spirit Coaching LLChttp://www.blogger.com/profile/07020481025965413031noreply@blogger.com0tag:blogger.com,1999:blog-7982574339444527814.post-91751865633933165562011-06-27T11:08:00.001-04:002011-06-27T11:08:00.309-04:00Social Media Marketing - Keeping it Real<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGPAvCsV-J4XCFzhb8OqrWMCrK9xviEXDBZeHx798A-HmTYz4t5ZI4ZxBtvI1AXhnNhMv7yeYiaxN1YpYRpqv6FSsa6hFXvaeebR8s07WBV8zTWq2WEIh2h_9e4v4GZNGrq_ZCk-xLVVOK/s1600/BeReal3.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="166" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGPAvCsV-J4XCFzhb8OqrWMCrK9xviEXDBZeHx798A-HmTYz4t5ZI4ZxBtvI1AXhnNhMv7yeYiaxN1YpYRpqv6FSsa6hFXvaeebR8s07WBV8zTWq2WEIh2h_9e4v4GZNGrq_ZCk-xLVVOK/s200/BeReal3.jpg" width="200" /></a></div>Greetings my fellow social media gods and goddesses. Are you ready for yet another adventure into the world of social media??? So let's pack our bags and venture into this very REAL world and explore how to keep it real.<br />
<br />
Social Media Marketing affords you the opportunity to express yourself and share your unique perspective. No matter what it is that you post, you, your personality and perspective shines through. You have the opportunity to express you through your marketing. Ask your self, what is my current social media marketing saying about me, my business, my product, my service?<br />
<br />
You maybe reading and hearing of some technique or taking a free webinar that is offering all sorts of tips and ideas that you can be doing for your social media marketing. Have you ever really thought about whether what others may be suggesting is really good for your business??<br />
<br />
You may hear that Twitter is great for offering a coupon...and you may hear what great results others are getting by doing this. So you create a coupon offer, place it on your website and tweet away..... you may get a lot of people looking at it or not....but no matter how many seem to have clicked through you do not get many or perhaps nobody at all using your coupon. In other words your measurable results were a far cry from what you heard you should be getting.... so you give up and say Twitter did nothing for you...Really??? If people do not know who you are or anything about your business then why would they use a coupon?<br />
<br />
Now I am not saying don't use a coupon but I am saying do not expect the same results that larger and more nationally known companies are getting. You have build a name, a reputation so that when you do present an offer, people will already know who you are. People also have to be looking for what it is you offer and it is also possible that for whatever reason, not enough people were in need of your offer at the time you presented it.<br />
<br />
Another scenario that sometimes occurs is that you do have a successful coupon offer and got very encouraged by the results. So several months later you present the same offer but the results were not the same. Less if any at all took advantage of your coupon. So once again you become discouraged. <br />
<br />
Social Media is fickle...and you have to find what works for you. Do not try to do everything all at once. A solid social media campaign involves building a following first. Your content needs to be fresh and engaging and not just promotional. A, what is called, "call to action" can be included. A "call to action" is a way of directing or asking your followers to do something. You want to educate, promote, ask, engage so that your content is always fresh. <br />
<br />
<br />
To keep all this real, you want to stay true to your business, your ethics and your vision. You want to put "you" into your content. Keeping it real will get you noticed more than a splashy offer and keep your followers engaged so that they keep coming back. <br />
<br />
I hope you enjoyed your journey into this fast paced and ever changing world of social media.<br />
<br />
Where would you like to journey to next? In The Spirit Coaching LLChttp://www.blogger.com/profile/07020481025965413031noreply@blogger.com1tag:blogger.com,1999:blog-7982574339444527814.post-31751109425800725722011-05-20T12:34:00.000-04:002011-05-20T12:34:00.896-04:00Making the Most of Social Media<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgef7z3Bc1jImwu_aiGw7_J3toOqsSvmRRlPWdleukJ6Xl2_eojkNNHjksxd1EuagCMv5LLHRwz6ackkrhKMpSZjEwbJG3qAiFNx6C4O6lhU35Wpw6BSIzSDCIMYtC-SJuGrZJEvrUKVSvH/s1600/social-media-content-strategy-225.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgef7z3Bc1jImwu_aiGw7_J3toOqsSvmRRlPWdleukJ6Xl2_eojkNNHjksxd1EuagCMv5LLHRwz6ackkrhKMpSZjEwbJG3qAiFNx6C4O6lhU35Wpw6BSIzSDCIMYtC-SJuGrZJEvrUKVSvH/s200/social-media-content-strategy-225.jpg" width="200" /></a></div>Greetings my fellow gods and goddesses of the social media world. Are you enjoying your journey through the world of social media or are you getting frustrated? Do you find it mind boggling and you just can't wrap your head around it all? Well go get your favorite beverage, adult or otherwise, and get ready for an inside peak into how you make social media work for you.<br />
<br />
The first thing you really need to think about is why are you doing all of this...tweeting, posting, writing blog posts, articles and such. If you are doing it just because you heard you should be, you might want to rethink that approach. Social Media marketing is an investment of your time. It is something you have to grow right along with your business. In today's world it is a part of your overall marketing plan. It is as important as networking and advertising. It allows you to reach another segment of your market that the others may not reach. <br />
<br />
<br />
To make the most of your social media marketing, you want it to do the work for you. That is the trick to using this form of marketing. The real power here is in the way this form helps you with your branding, being seen as the go to person. When people need your service, they will think of you.<br />
<br />
<br />
Social media marketing allows you the opportunity to get your message out which brings us to the next important point...your content. Your content is the most powerful tool you have. It is your voice, your personality. It can work for you if you allow it to. People do business with those they know, like and trust. you can build this into your content. I do have a word of caution here though, you must be real. If you try to fake it through your postings, people will see right through that. When posting you want to talk to your audience and not at them. You want to engage them in a conversation. You want to provide useful information and educate them in a personable manner. <br />
<br />
Not all content works the same. What you post on facebook may not work on twitter and vice versa. So, it does take practice and a little thought to learn what works for you. It is an opportunity for you to express your thoughts in relation to your business.<br />
<br />
You can make social media work for you. Take is slow at first and do not try to do everything all at once. Build a following in one of the resources first before you add another one. Take some to read what other bloggers are saying on the topic. When you invest time in learning, you are investing in your business. Just as you keep up with trends in your industry, you do the same with social media marketing.<br />
<br />
<br />
I hope you enjoyed your visit to the World of Social Media Marketing...and perhaps this trip got you thinking a bit differently about social media and how it can be of help to you. So enjoy your adventures in the world of social media....In The Spirit Coaching LLChttp://www.blogger.com/profile/07020481025965413031noreply@blogger.com0tag:blogger.com,1999:blog-7982574339444527814.post-71613142342599248092011-05-08T19:30:00.001-04:002011-05-08T19:30:00.970-04:00Are Social Media Results Measurable?<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2HMH4M8UCSwuujNAP0EGETuEZbVpRTtIPui2Z9QZa4B9NA-ZA6aU64q9LsOy6MfNdA8Tit-r8Ns8wyWUz2NHnA4QEsDlX4AKtUrIah9E0VY6tCduofk9gDp3xo7_ijFHnc9XdIpewXux-/s1600/sm+measure.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2HMH4M8UCSwuujNAP0EGETuEZbVpRTtIPui2Z9QZa4B9NA-ZA6aU64q9LsOy6MfNdA8Tit-r8Ns8wyWUz2NHnA4QEsDlX4AKtUrIah9E0VY6tCduofk9gDp3xo7_ijFHnc9XdIpewXux-/s1600/sm+measure.png" /></a></div><div class="separator" style="clear: both; text-align: center;"></div>Greetings my fellow social media gods and goddesses. Are you ready to explore the world of measure-ability? This is an area where debates and discussions are currently going on and if you read a lot about social media it just may you leaving scratching your head.<br />
<br />
Most traditional forms of marketing one can measure the rate of return on investment easily. Place an ad, the phone rings you get clients...maybe yes maybe no but either way you can determine easily the results of placing that ad in a short period of time.<br />
<br />
In the world of social media it is not quite so easy. Most social media resources are free so the monetary costs are relatively low especially if you are doing your own marketing. You are however investing your time Ahh that precious commodity of time where we ask ourselves how much is our time worth. Each individual will have their own answer to that question.The question is not really how much time to put into social media but to make sure that in the time you do put into it that you are working smart. That you are doing quality social media and not quantity and that you are consistent. It is not enough for people to just see your name but it is about how they are perceiving you. You want to be seen as an expert in your field, that you are giving value so that those who do not know you will use you as a resource when the time comes that they do need you. This is the power that is in social media. <br />
<br />
There are some things to bear in mind when trying to measure your social media marketing results.<br />
<br />
1. Do not read too much into things like click through numbers, readers of posts on a blog, email addresses you are capturing and such. These numbers are useful in showing growth and the impact your social media campaign is having.You are looking for growth and increased impact. If in the beginning you are getting only a few people clicking through and such do not worry about it. You want to look for increases and not at the actual raw data.<br />
<br />
2. Another important factor is if your get an increase response to a certain post, that does not mean the next time you try something similar that you will get the same results. The world of social media is very fickle and every changing. You can however determine what your followers are generally interested in and from there you will need to provide even more information to hold their interest, not the same information just said differently.<br />
<br />
3. Social Media users are very savvy these days. You need to respect their intelligence and educate them on who you are and what it is you offer and not try to sell them or trick them into something. Many will not share their email etc as they do not want to get a mailbox full of your product offerings, webinars etc. You do want to make it easy for them to contact you should they be interested. Empower them to choose you by providing good content that will peek their interest. Talk to them and not at them.<br />
<br />
4. There is no substitute for good content. If you are not getting the results you desire, step up your content. Provide them with the information they are looking for. Social Media is about informing and educating your followers in a personable and interactive manner so that they will feel they know, like and trust you.<br />
<br />
5. Results take time and you are looking to grow your influence and impact. Numbers alone will not tell you this. You need to determine how you want to be seen, what you want to be known for and gear your content in the direction. Your content needs to be a reflection of this in a consistent, personable and relate-able.<br />
<br />
So my fellow social media gods and goddesses don't stress over all of this....the world of social media is so new that even the guru's don't have it figured out but they are sure trying and are having a real struggle in doing so. You can make social media marketing work for you and you can get the results you desire. Just remember to keep everything in perspective and be yourself. After all is it not you that they want to do business with?In The Spirit Coaching LLChttp://www.blogger.com/profile/07020481025965413031noreply@blogger.com0tag:blogger.com,1999:blog-7982574339444527814.post-4371692893699648032011-04-29T14:38:00.000-04:002011-04-29T14:38:24.744-04:00Facebook "Poke" Ponderings<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfczO9sbXJuanOf-AXC2Okuibnpu5CuPMadc4QJCrNELkbZvCih6hCpBlwV7NkFL8xf8Yfbb4g-wIWoqloYVlUrqLJjhGnSuzlQJ9DCpYhdFW-5k58KFFPnRXMoGdVnVbw0LKfqgX9mt_8/s1600/poke+imageindex.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="175" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfczO9sbXJuanOf-AXC2Okuibnpu5CuPMadc4QJCrNELkbZvCih6hCpBlwV7NkFL8xf8Yfbb4g-wIWoqloYVlUrqLJjhGnSuzlQJ9DCpYhdFW-5k58KFFPnRXMoGdVnVbw0LKfqgX9mt_8/s200/poke+imageindex.jpg" width="200" /></a></div>Greetings my fellow social media god and goddesses.Today we are going to explore the Facebook Poke? Have you ever been poked on facebook and wonder why? What is the point? Yet you find yourself "poking" people back??? To poke or not to poke that is the question!!!! <br />
<br />
Would you believe that there is a group page on facebook devoted to divulging the meaning of the poke?? It has 115 members...serious! <a href="http://www.facebook.com/group.php?gid=2363178196#%21/group.php?gid=2363178196&v=wall">Facebook Poke Group</a> is where you can this group.<br />
<br />
So here is the thing about the "poke". It means whatever you want it to mean. Some of the more common meanings people give it are: saying hello, to get someone's attention or to flirt.<br />
<br />
So poke who want to, poke when you want to and poke for whatever reason and above all....do not take it so seriously...it is just a fun thing to do!In The Spirit Coaching LLChttp://www.blogger.com/profile/07020481025965413031noreply@blogger.com0tag:blogger.com,1999:blog-7982574339444527814.post-29770418375004650362011-04-14T11:04:00.000-04:002011-04-14T11:04:11.133-04:00Some Facebook Tips<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEUyoNx9xygsrIcIe3T2WZEvLn9a0VeeOvUFH8WOYkSZlsqgWOhve9Yym4oGBHJOsTBMPlVKwqh8SjSiQ1Wb8whLprGOjwCTFQoqxZUOdKExAY9qfABv33vtnZ7Nddedv8KjDe__lZJBWH/s1600/confusion.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="196" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEUyoNx9xygsrIcIe3T2WZEvLn9a0VeeOvUFH8WOYkSZlsqgWOhve9Yym4oGBHJOsTBMPlVKwqh8SjSiQ1Wb8whLprGOjwCTFQoqxZUOdKExAY9qfABv33vtnZ7Nddedv8KjDe__lZJBWH/s200/confusion.jpg" width="200" /></a></div><span style="font-size: small;">Recently Facebook made changes to what is seen in our news feeds. The default setting is to show only posts by friends you have most recently interacted with. </span>Perhaps that is why it seems you are seeing only posts from a certain group and others seem to have gone silent...<br />
<br />
To correct this just go to <b>"Most Recent"</b> click on it. You will then see a<b> small arrow</b>, click on that then select <b>"Edit Options"</b> Click on<b> "show posts from"</b> and change the option to <b>"All of your friends and pages" </b><br />
<br />
To read more on this please read this post from another blog on this topic <a href="http://www.insidefacebook.com/2011/02/11/edit-news-feed-settings/">Read More Here</a><br />
<br />
Another recent change is in the security area. Take a look up in the address bar..look for the URL address.<br />
You will see either http:// or https://. If you do not see https:// then you are not on a secured session. This can make it easier to be hacked.<br />
<br />
You can change this by going to <b>Account</b>, then <b>Account Settings</b>, then <b>Account Security</b>, Click <b>Change</b>, Check the box that says <b>Secure Browsing</b>, Click <b>Save</b>. This will allow you to have secure browsing whenever possible is what it states. Some features such as games, networkedblogs etc will ask you to switch to an unsecured setting to use the application but it does revert back on your next session. So one you sign out and then sign back in you will be on a secured session again. <br />
<br />
<br />
<br />
So for now those are the only changes I have been to find in surfing the blogosphere on facebook changes and updates. <br />
<h6 class="uiStreamMessage" data-ft="{"type":"msg"}"><span class="messageBody"><br />
</span></h6>In The Spirit Coaching LLChttp://www.blogger.com/profile/07020481025965413031noreply@blogger.com0tag:blogger.com,1999:blog-7982574339444527814.post-27417188057370574742011-04-05T19:00:00.001-04:002011-04-05T19:00:00.892-04:00Facebooks Land of Interaction<span style="font-size: small;">Greetings fellow social media gods and goddesses. Are you ready for yet another adventure as we explore the World of Facebook? Today’s tour takes us to the important Land of Interaction. This is a wild and truly unexplored land. Like so many adventurers before us, this is where you get to carve out your own path…charting your own waters so to speak. </span><br />
<br />
<span style="font-size: small;">Facebook is designed with communication in mind. This is where you get to apply your conversational skills. Ahh the art of conversation! The most important factor here is listening. When someone is speaking are you just hearing them or are you listening to them? The same idea can be applied to facebook. Just hearing someone is when you scroll through your feeds, casually liking everything you see or commenting with posts that do not invite further conversation. You are just hearing when you share someone else’s video, picture, event or link without adding your own comment. When you do those things you are just going through the motions because someone told you should be doing those things.</span><br />
<br />
<span style="font-size: small;">When you are really listening then you can add value to the conversation. Even if you only have time to use the “like” button, then only “like” those posts you really do like. People do place value on this and take it to mean you really do like it. If you just go through and like everything it is not adding value and decreases your creditability. Better yet though add a comment if you can. Your comments should be conversational. Write what you would say if that person was sitting across the table from you. </span><br />
<br />
<span style="font-size: small;">The other important part here is talking…..Do you converse with people you know or do you reach out to those you do not know? If someone you do not know very well or at all why not comment on their posts? What a great way to get to know somebody. Why not send a private message and start a conversation if you want to get to know them better or know more about their business. </span><br />
<span style="font-size: small;">When you post something are you talking to people or at them? Who are you talking to, just the people you know well? Your personal friends may get a kick out of a picture of some dish you are enjoying at a local eatery but why not add a comment that invites others to respond? </span><br />
<br />
<span style="font-size: small;">These ideas are just some food for thought so to speak. The more you use facebook the better the feel for it you will get and the better you will be at expressing yourself and what your business offers. Facebook is an opportunity to foster relationships and can be very effective in allowing people to know you, like you and trust you. So have fun and enjoy the conversations!</span><br />
<br />
<span style="font-size: small;">Our next adventure will take us to the land of Business Pages. Where the rules are slightly different or are they? </span>In The Spirit Coaching LLChttp://www.blogger.com/profile/07020481025965413031noreply@blogger.com0tag:blogger.com,1999:blog-7982574339444527814.post-61533457147458756162011-04-03T19:10:00.012-04:002011-04-03T19:10:00.445-04:00The Land of Facebook:Tips on the Do’s and Dont's<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKHVhs-M7iUJ3qS8isQTe-m8W9Sgc50qdreKjGGQTnt1e4GJvIsJeBdk1CxaeT3N5SqoMslVG-25KjbhHgyHzhQwcRBrsOCB_5m2sw7HHBaGkD8KLkUQpIwzzbffak5fu3Wh1jlwaMuQrh/s1600/facebooketiquette.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="130" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKHVhs-M7iUJ3qS8isQTe-m8W9Sgc50qdreKjGGQTnt1e4GJvIsJeBdk1CxaeT3N5SqoMslVG-25KjbhHgyHzhQwcRBrsOCB_5m2sw7HHBaGkD8KLkUQpIwzzbffak5fu3Wh1jlwaMuQrh/s200/facebooketiquette.jpg" width="200" /></a></div><span style="font-size: large;">Greetings my fellow social media gods and goddesses. I hope you are enjoying your stay in the World of Facebook…. Before we embark into the Land of Interaction I would like to take you on a wee bit of a side tour to explore the fascinating land of do's and don'ts </span><br />
<span style="font-size: large;"> </span><br />
<br />
<span style="font-size: large;">There are no real rules as to what is guaranteed to work but there are some things you want to be sure to do and some things you want to step away from….</span><br />
<br />
<span style="font-size: small;"><span style="font-size: large;">1.</span> <span style="color: blue; font-size: large;">Be sure to:</span><span style="font-size: large;"> </span><span style="color: blue; font-size: large;">complete your profile and be sure to include what your profession or business is, a brief description of what you do, contact information, your website and some of your interests: not all of them but some of them so others have a way of relating to you. Be sure if you have a brick and mortar business you include your address. You want people to be able to find you.</span></span><br />
<span style="font-size: large;">2.<span style="color: blue;"> Be sure to: share your content of information related to your business, promotions, specials, newsletters, pictures,videos etc</span></span><br />
<span style="font-size: large;">3. <span style="color: blue;">Be sure to</span>: <span style="color: blue;">share your content in a warm, inviting, creative and authentic manner.</span> </span><br />
<span style="font-size: large;">4.<span style="color: blue;"> Be sure to: be consistent</span>. </span><br />
<span style="font-size: large;">5.<span style="color: blue;"> Be sure to: build your friends through people you know, have met or may want to establish a relationship with. </span></span><br />
<span style="font-size: large;">6. <span style="color: blue;">Be sure to: thank those who asked you to be friends and who accept your friend requests.</span></span><br />
<span style="font-size: large;">7. <span style="color: blue;">Be sure to: use applications that link your facebook , twitter, blog, newsletter etc.</span></span><br />
<span style="font-size: large;">8. <span style="color: blue;">Be sure to: use programs that allow you to schedule your posts.</span></span><br />
<span style="font-size: large;">9. <span style="color: blue;">Be sure to: comment on posts that you authentically can even if you do not know that person, it is a great conversation starter. </span></span><br />
<span style="font-size: large;">10. <span style="color: blue;">Be sure to: read the profiles of new friends so you can get to know them better.</span></span><br />
<span style="font-size: large;">11. <span style="color: blue;">Be sure to: share posts of others that you think your friends/followers would be interested in.</span></span><br />
<span style="font-size: large;">12.<span style="color: red;"> Step away from: games, poking, cute little requests applications.</span></span><br />
<span style="font-size: large;">13.<span style="color: red;"> Step away from: posting too frequently, space them out throughout the day.</span></span><br />
<span style="font-size: large;">14. <span style="color: red;">Step away from: creating posts geared for those you are familiar with and already know you.</span> </span><br />
<span style="font-size: large;">15. <span style="color: red;">Step away from: the newest and latest applications until you check it out to see what value it has for you.</span> </span><br />
<span style="font-size: large;">16.<span style="color: red;"> Step away from using a fan page: When you first get started, don’t start a fan page until you have built a following for you and what you do. </span></span><br />
<span style="font-size: large;">17.<span style="color: red;"> Step away from: liking everything under the sun. This does not give you creditability.</span></span><br />
<span style="font-size: large;">18. <span style="color: red;">Step away from: posting information that is too personal. Ask yourself if this is adding value before you post. </span></span><br />
<span style="font-size: large;">19. <span style="color: red;">Step away from: posting your dramas. This is too personal and detracts from your credibility.</span></span><br />
<span style="font-size: large;">20. <span style="color: red;">Step away from: the selling mindset. Facebook is about relationships and interactions. </span></span><br />
<span style="font-size: large;"><br />
</span><br />
<span style="font-size: large;"><span style="color: red;"><span style="color: black;">Our next adventure will be to explore the Land of Interactions in the World of Facebook. So enjoy your visit to this fascinating and uncharted world! </span> </span></span>In The Spirit Coaching LLChttp://www.blogger.com/profile/07020481025965413031noreply@blogger.com0tag:blogger.com,1999:blog-7982574339444527814.post-63308144663484452662011-03-15T09:19:00.000-04:002011-03-15T09:19:00.786-04:00The Facebook Adventure Begins<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEja9XXDDNwPq7pTOnhVtEpSrlsEzzIfnd0dlT8HCbXTkzO_GOP0JuB4uWJGrCKPZ-uuL6ZNfdU9bflRw7-oZOahldk988uZWyrOFxaAVSDpEvgUfOOyC7z-V2ScPV-68ahf9b5-sTDhdaYs/s1600/confusion.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="196" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEja9XXDDNwPq7pTOnhVtEpSrlsEzzIfnd0dlT8HCbXTkzO_GOP0JuB4uWJGrCKPZ-uuL6ZNfdU9bflRw7-oZOahldk988uZWyrOFxaAVSDpEvgUfOOyC7z-V2ScPV-68ahf9b5-sTDhdaYs/s200/confusion.jpg" width="200" /></a></div><br />
Greetings my fellow social media gods and goddesses. The Social Networking Express is now arriving at our next destination: The World of Facebook. We are going to be visiting this world for awhile so unpack your bags for day 1 of our visit. Today’s tour takes us to the Land of Posting on Facebook so that you can be familiar with what to post or not to post there.<br />
<br />
The World of Facebook, where there is a thin line between personal and business, is perhaps the best social networking site so far. It has so many bells and whistles that one can get overwhelmed easily with what to do with it all.<br />
<br />
So many got into Facebook to just keep in touch with family and friends and it is understandable when it comes to personal pages you would want to keep it that way. However, when it comes to your professional life you may not want to mix the two and this is where the fine line is drawn. The rule of thumb is personal page for you, business page (aka fan page) for your business but as your business page is linked to your personal page it is easy for that line to get blurred and fuzzy. What is best to remember here is that you are your business, the face of and the person behind it. You can use your personal page as a way for not only people to get to know you but for you to reach out to others. Here are some things to remember when posting.<br />
<br />
Keep your personal page posts personable but not personal. Do not share anything on there you would not want to read in a newspaper if your posts were to be published there. Think about what it is you are posting for you are not only sharing a piece of you but it also gives people reading it something to relate to. People do business with others they know and trust. So post things of interest to you. Do you really want to post that you and your spouse are fighting? If you are posting a picture of your dinner, then say something about it. If it is something you made then talk about that. If the picture is from your favorite dining spot, then post information about that. Remember you are talking to people when you post and not at them. Would you email a friend a picture of a dish you just made without telling them more about it? Probably not, then don’t do that on facebook. When people read your posts they are listening to you. What are you saying to them?<br />
<br />
When posting about such things as the news, weather etc make it inevitable so as to engage in a conversation with those listening to you. Negative posts end a conversation. If you post something like “I hate the rain”, where is the conversation in that? If you were instead post….Wow look at all that rain, how is it effecting your day? That invites people to respond. While you will want to express your own personality in your post, I am sure you get the idea.<br />
<br />
The key to successful posts is to remember that you are conversing with your readers. This also applies when posting about your business, products or services. Would you post “Lunch Special 5.99 today” or would you post something more like. “You are invited to (insert business name here) for our lunch special of the best hamburger in town with fries and choice of drink all for 5.99” and then post a picture of your special. Another way would be to post “Are you going to be in Cape Coral for lunch today? Well you are cordially invited to join us for our 5.99 lunch special of and then talk about your lunch special. Think of it as inviting a friend to lunch. You can apply this technique to just about any business you may have. Think about how you talk to your friends about what you do and then apply that to your posts.<br />
<br />
Your posts either personal or business should have value, should be conversational and invite responses. This is a skill set that you will develop and get better at the more you do it. Have fun with it. Enjoy it as you do when you socialize with friends or network your business.<br />
<br />
Day 2 of our tour of The World of Facebook will take us to the destination of the Land of Interaction. So till then you are free to tour The World of Facebook on your own. Enjoy your stay!In The Spirit Coaching LLChttp://www.blogger.com/profile/07020481025965413031noreply@blogger.com0tag:blogger.com,1999:blog-7982574339444527814.post-89843191269237292232011-03-14T09:09:00.003-04:002011-03-14T09:09:00.783-04:00Social Networking 101<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidX4OAxm1bCorPvVLBV_G1bwRDEEU3GskVFurgRpkz-5N8lT4TWIbV97hM0HY4EaQ-cxyAwCMXh5M8TXrMW86sylx3X_8GHBpv92ZrGf9EF-ikBSYp0vjqO8oBxEFu-QGZ00EgqtFHhD-3/s1600/socialnetworking101pix.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidX4OAxm1bCorPvVLBV_G1bwRDEEU3GskVFurgRpkz-5N8lT4TWIbV97hM0HY4EaQ-cxyAwCMXh5M8TXrMW86sylx3X_8GHBpv92ZrGf9EF-ikBSYp0vjqO8oBxEFu-QGZ00EgqtFHhD-3/s320/socialnetworking101pix.jpg" width="320" /></a></div><br />
<span style="font-size: small;">Greetings, my fellow social media gods and goddesses. Today our adventure is taking us into the world of Social Networking. So hop on board the Social Media Express as we dash towards our first destination…. Social Networking 101.</span><br />
<br />
<span style="font-size: small;">I am sure many of us have been using social networking in some form or fashion for some time now. Even if you are new to this form of marketing you might just want to have a better understanding of what this world is all about and why you are doing it and what it can do for you. Have you read all those articles that say how much money one can make using social networking? I find them rather entertaining in respect to some of the outrageous claims. The truth is this world is new to everyone using it and the waters remain uncharted but there are some principles and practices that are effective for networking purposes. </span><br />
<br />
<span style="font-size: small;">Networking is about building relationships. The key words here are building and relationships. So often at networking events I have seen people who approach others just to share their information, take a card and dash off to the next one. I have seen people talking where one or the other is scanning the room for the next one to talk to and not paying attention to the person talking with them. I have seen people try to target market by zeroing in on somebody they think is a good connection and ignore everybody else. I am sure you have your own share of stories of your experiences in networking. The point is, how is this building relationships? How is this helping you get to know a person to build a connection? </span><br />
<br />
<span style="font-size: small;">So why is it when using social networking for marketing we expect it to be any different than face to face traditional networking. It is not any different. It is about building relationships. The difference being you may not have even met the person or if you did it was briefly and you are furthering the connection through social networking sites. </span><br />
<br />
<span style="font-size: small;">Social networking sites are not just for you to promote your business to others. It is a great way to get to know people that you may not have met yet and see how you can help each other, share resources, give referrals and so much more. Before any of that can happen you have to use these sites for that purpose. Certainly you want to share your content but do not stop there. You want to reach out to others in a personable and relatable manner. </span><br />
<br />
<span style="font-size: small;">Adopt the mindset that social networking is about communication, relationship building, interactions and then using methods that reflect that mindset will do more for you than you can imagine. </span><br />
<br />
<span style="font-size: small;">Our next stop on the Social Networking express will be about just how to do that using Facebook. </span>In The Spirit Coaching LLChttp://www.blogger.com/profile/07020481025965413031noreply@blogger.com0tag:blogger.com,1999:blog-7982574339444527814.post-80579158730437817392011-03-01T08:02:00.005-05:002011-03-01T08:02:00.435-05:00Why Internet Marketing???<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDCENWWNKXBk-MY-q2x8Ugg0Okf8qaY5oHBe8fU61eNbY2aIF1wQiKlfS4Vuxy2h9yvir6QM-v4OCR9gHtHQZz7DCmRbKNu8AYN7nywUeveSYvqJMEzonQ5FnEq2_MYcRczW6_VMUrjQww/s1600/internetmarketing+pix.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDCENWWNKXBk-MY-q2x8Ugg0Okf8qaY5oHBe8fU61eNbY2aIF1wQiKlfS4Vuxy2h9yvir6QM-v4OCR9gHtHQZz7DCmRbKNu8AYN7nywUeveSYvqJMEzonQ5FnEq2_MYcRczW6_VMUrjQww/s1600/internetmarketing+pix.jpg" /></a></div><br />
<span style="font-size: small;">Greetings my fellow social media gods and goddesses. Grab your favorite beverage, adult or otherwise, sit back and enjoy your journey once again into the world of social media. </span><br />
<br />
<span style="font-size: small;">Before we really venture into this mad cap world we call social media, one ought to have a foundation from which to take the leap from. So that is where we will be going today….exploring why we have entered this world so we can have better understanding. What an adventure awaits us today. </span><br />
<br />
<span style="font-size: small;">In the beginning there was the internet. A whole new world of limitless possibilities exploded right before our eyes. Back then all one really needed was a website to be a part of this new world of internet marketing. Wow now we did not have to rely just on the phonebook or print ads! We can have a website for our business and people from all over the world could find us. Internet marketing was in its infancy. We also saw a whole new way of doing business…those that exist only on the internet. Look at Ebay and Amazon…would you not have liked to have gotten in on the ground floor of those businesses???</span><br />
<br />
<span style="font-size: small;">Let’s flash forward a few years and internet marketing now should be a part of every businesses marketing plan. Notice I said “a part”. So just what is “Internet Marketing”? Simply it is the marketing of products and services over the internet. Well that kinda makes sense. However it is rather broad in scope as to how to actually do this as it consists of not only website development but search engine optimization, use of media, newsletters, directories, social networking, advertising, sales and so on, all in the wonderful world we call the internet. Social Media and Social Networking are tools of your internet marketing plan.</span><br />
<br />
<span style="font-size: small;">So now what? You have a website, you search engine optimized it and then you use all these often free social media and social networking tools and placed yourself on a few directories ….What is doing all that going to do??? It is going to direct and drive people to your website. It is going to get you seen, get your heard among all the others doing the same thing. While it may seem like a daunting task just to drive people to a website there is the interaction factor that comes into play here. Ahhh the building of relationships with potential customers. This is something more traditional methods can’t do. A phonebook ad will not do that; a radio ad will not do that. Traditional networking will though. Think about what happens when you network. What is on your business card??? Hmmm your website? Your blog??? Your email address?????</span><br />
<br />
<span style="font-size: small;">So now do you see that when you use social networking and you are building your relationships with people who are either potential customers or people who will share your information. How are you going to get them to know all that you offer…ahhh! The light bulb goes off….your website and your social media content! Now is this making sense???? You are basically creating the word of mouth effect through the internet with people you may or may not have ever met. Now how exciting is that!!!!</span><br />
<br />
<span style="font-size: small;">Well my beverage is empty….coffee ok…it was just coffee…and I am sure yours is empty as well. Thanks for joining me on this adventure today. Where are we going next time???? <b>Where would you like to go??? </b></span><br />
<br />
<span style="font-size: small;">See you in <a href="http://twitter.com/whatsupswfl">twitter world</a> ! </span>In The Spirit Coaching LLChttp://www.blogger.com/profile/07020481025965413031noreply@blogger.com0tag:blogger.com,1999:blog-7982574339444527814.post-56094981386716982922011-02-27T15:02:00.000-05:002011-02-27T15:02:03.361-05:00Making Sense of Social Media/Social Networking<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqpFTwAvWkl4J06iksF3ejaXMULDXMEIxbmb77SXGXavd_smyaOG7kcuzjBlwLzK9hPufIc171R0ZWXAh6kksGFKknWHMbBaQkEn1U5ti3By15qij0Kf_egFxR8hlHWDYDZSSBwPNY4iOS/s1600/smconfusion.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqpFTwAvWkl4J06iksF3ejaXMULDXMEIxbmb77SXGXavd_smyaOG7kcuzjBlwLzK9hPufIc171R0ZWXAh6kksGFKknWHMbBaQkEn1U5ti3By15qij0Kf_egFxR8hlHWDYDZSSBwPNY4iOS/s200/smconfusion.jpg" width="180" /></a></div> <span style="font-size: small;">Back towards the end of 2008 the terms Social Media and Social Networking held absolutely no meaning to me. I had no clue what they were, what value they had and what was the difference between the two. From what I was hearing it seemed like a lot to learn and was going to take up way toooooo much time. I think most of us started in that very same place. Funny how things can change so fast for once I understood what this type of marketing was all about, the light bulb went off. </span><br />
<span style="font-size: small;"><br />
</span><br />
<span style="font-size: small;">Navigating the uncharted waters of social media and networking can be fun, lively and engaging once it makes sense. There are very few guidelines and rules but that allows for much creativity. Some of the standard ways of self promotion and marketing do not translate very well into this fast paced, fickle and every changing world of social media and networking. </span><br />
<span style="font-size: small;"><br />
</span><br />
<span style="font-size: small;">If you just beginning and even if you have been doing this for awhile this may help you have a clearer vision as to what you are doing and why you are doing it. So lets begin with the difference between social media and social networking.</span><br />
<br />
<div style="text-align: center;"><span style="font-size: small;">Social Media is......according to <a href="http://en.wikipedia.org/wiki/Social_media">Wikipedia</a></span></div><div style="text-align: center;"><span style="font-size: small;"><b>Social media is the use of web-based and mobile technologies</b></span></div><div style="text-align: center;"><span style="font-size: small;"><b> to turn communication into interactive dialogue. </b></span></div><br />
<div style="text-align: center;"><span style="font-size: small;">Social Networking is....according to <a href="http://www.whatissocialnetworking.com/">What is Social Networking.com </a></span></div><div style="text-align: center;"><span style="font-size: small;"> <b>Social networking is the grouping of individuals into specific groups...</b></span></div><div style="text-align: center;"><span style="font-size: small;"><b><span>When it comes to online social networking, websites are commonly used. </span></b></span></div><div style="text-align: center;"><span style="font-size: small;"><b><span>These websites are known as social sites.</span></b></span></div><div style="text-align: center;"><span style="font-size: small;"><b><span> Social networking websites function like an online community of internet users. </span></b></span></div><div style="text-align: left;"><br />
</div><div style="text-align: left;"><span style="font-size: small;"><b><span> </span></b><span>Scratching your head now aren't you? When I first read things like this it was....okay...and this means what??? So let's make it simple... Social media you share information/content in an interactive way....things like blogs, internet radio, newsletters and YouTube are all types of social media. Media meaning writing, radio and video that all are internet based as opposed to more traditional types of media such as magazines/newspapers, TV and radio. Think of it as translating the traditional into the online world.</span></span></div><div style="text-align: left;"><br />
</div><div style="text-align: left;"><span style="font-size: small;"><span>Social Networking site would be things like Facebook, Myspace, Linkedin and Twitter to name the most common ones. There you have people who you can engage in conversations with through the sharing of your content. The concepts are based in some the same things as traditional networking is only here again it is translated into the world on the internet. This makes it a whole brand new world where you can network with people you have not actually met. Oh what great possibilities there are in that. </span></span></div><div style="text-align: left;"><br />
</div><div style="text-align: left;"><span style="font-size: small;"><span>The really cool thing is now most social media sites now can be linked to your social networking sites so that you have this stream of interactions going on. Now that is exciting....you can write your blog and it is shared automatically on your facebook and twitter... think of the possibilities there....think of the fun in that.</span></span></div><div style="text-align: left;"><br />
</div><div style="text-align: left;"><span style="font-size: small;"><span>So my fellow Goddesses and Gods of the social media world..there will be much more coming to help you really enjoy your social media and social networking experiences. </span></span></div><div style="text-align: left;"><br />
</div><div style="text-align: left;"><span style="font-size: small;"><span>See you on <a href="http://www.facebook.com/#%21/macipressy">Facebook</a>.... </span><b><span> </span></b><span></span></span></div><br />
<br />
<span style="font-size: small;"><br />
</span><br />
<span style="font-size: small;"><br />
</span><br />
<span style="font-size: small;"><br />
</span>In The Spirit Coaching LLChttp://www.blogger.com/profile/07020481025965413031noreply@blogger.com1